Want to listen to this drop on the go? ​Click here to listen now!​ If this drop sparks questions for your biz, just hit reply!​ ​P.S. As a VIP, feel free ask specific questions about your business. Weekly drops may include a personalized answer or Loom video response! Keep it aligned with topics I cover—business strategy, brand messaging, or client attraction—to ensure I can support you best.

Hey Reader,

Let’s rip the Band-Aid off.

If you’ve been doing all the things—

• Posting consistently.
• Sharing valuable advice.
• Got Canva templates ready to roll.
• Showing up on stories like clockwork.
• Sprinkling in personal stories and frameworks.

But when you hit post…

👉 Engagement? Crickets.
👉 Sales? Barely covering your business expenses.
👉 Confidence? Hanging on by a thread.

Meanwhile, someone else—who doesn’t seem that much further ahead—drops a £3K offer, and their audience rushes to buy like it’s a no brainer.

Here you are, still barely making enough to cover your $12/month Canva subscription.

You're not jealous. You just feel ... stuck.

• "What do they have that I don’t?"
  "Am I doing this all wrong?"
• "Is my price too high?"
• "Maybe I'm not cut out for this?"

Let me stop you right there.

If that’s you right now, take a deep breath.

🚨 You’re not the problem.

It’s not your price.
It’s not your offer.
It’s not even your audience size.

👉 It’s your messaging.

And that’s good news because messaging is 100% fixable.

Here’s what’s actually happening:

Your content is missing connection.

Your audience isn’t buying because:

• Your posts feel informational instead of personal.
• You’re focusing on your frameworks and wins instead of their fears and desires.
• Your messaging is “tip-heavy” but lacks the emotional pull that gets them to say: “Oh my God, this is exactly what I need!”

Let’s break it down.
​

What’s the biggest reason you think your dream clients aren’t buying right now? 🤔 My messaging feels kinda meh—not hitting those 'OMG, I need this!' vibes. 😬 🤔 I don’t think my audience gets what I’m offering… like, at all. 🌀 I’m too stuck guessing what to post to even sell properly. 🤷‍♀️ I’ve got great content, but turning it into sales? That feels like the missing piece. 💸 I don’t feel like I’m standing out—people are scrolling right past me. 😓 Honestly? I don’t even know where to start—help! 🆘

​

The Hard Truth No One Tells You

Your audience isn’t choosing someone else because they’re better than you.
They’re choosing them because their content speaks to a deeper, unspoken need—and yours doesn’t.

👉 They’re buying because that person’s content makes them feel understood.

Their messaging:

• Validates their struggles.
• Gives them permission to dream bigger.
• Shows them exactly what’s holding them back (without shaming them).

Let’s make this tangible.

For MY Ideal Client (that’s you):

You're scrolling Instagram at 11 PM, feeling like you're at the brink of a breakthrough but you're just missing something, and stuck in self-doubt.

You're saving posts like:

• “How to write captions that actually convert.”
• “How to create content that feels effortless.”
• “How to attract high-ticket clients with fewer posts.”

But instead of clarity, you've wasted more time, feel more confused and maybe you should just buy that woman's 'sell on stories' course you just got hit with an ad for, because maybe stories are what you're missing ...

You’re piecing together advice from freebies, webinars, and “caption templates”.

But deep down, you're thinking:

• “What if I’m not good enough to make this work?”
• “Maybe I don’t have what it takes to charge premium prices.”
• “What if my dream clients don’t even care about what I’m offering?”

You're not just looking for tips—you're looking for someone who gets it.

Someone who sees your struggle and says:
​"You’re not broken—and I can help."

And that’s where YOU come in.

Now think about YOUR ideal client.

For a Wedding Photographer:​
Your dream client is Googling:

• “How to find a wedding photographer who makes me feel beautiful.”
• “Luxury photographers near me.”

She doesn’t care about your “preset editing style” right now.

She’s searching for:
​“Will she make me feel confident on the most important day of my life?”

For a Nutrition Coach:​
Your client's late-night Pinterest boards are filled with:

• “5 quick and healthy meals for busy moms.”
• “How to lose weight without giving up pizza.”

But what she really wants?

Someone who makes her believe she can have the energy to chase her kids and feel confident in her skin.

The coach who can make her feel seen and understood is the one who gets her DM.

The photographer who shows how to capture the emotion behind a moment, not just the pose, books the wedding.

They’re not selling better solutions—they’re creating deeper connections.

And that is the shift your messaging needs to make.

​

Why Your Content Isn’t Converting

If your content isn’t connecting, it’s not because you lack expertise or value. It’s because:

1️⃣ You’re staying surface-level.

You’re sharing tips and tricks, but they’re only solving the symptoms at best, not the root cause of their problem.
​
Sharing tips and tricks is great, but transformation is what your audience truly craves.

2️⃣ You’re focused on YOU.

You’re talking about your frameworks, wins, and expertise—but skipping their struggles.

Your frameworks, your wins, your expertise—before they even know you see them.

3️⃣ You’re missing emotional resonance.

Your content feels informational, not transformational.

Your content might feel polished, but does it feel like you’re sitting across the table saying, “I see you, and I’ve got you”?

Here’s the truth:

Your audience doesn’t care about your expertise until they feel like you understand their struggles.

And when your content doesn’t make them feel seen, they scroll on by.

​

What They’re Really Looking For

Your audience doesn’t need more “how-tos.”

They need someone who:​
✨ Validates their struggles.
✨ Gives them permission to dream bigger.
✨ Reveals the real reasons they’re stuck—and the way out.

This is where your messaging needs to do the heavy lifting.

​

The Shift You Need to Make

This isn’t about flashy posts or more consistency.
It’s about meeting them where they are and guiding them to where they want to be.

Let’s break it down because ...

Here’s How We Fix It

1️⃣ Validate Their Reality

🧠 Speak Directly to Their Hidden Truth

Your audience feels stuck—but admitting that feels terrifying.

Your content needs to say:​
​"You’re allowed to want this. Not only is it possible—it’s yours for the taking."

This builds trust. And trust? That’s the foundation of connection.

​

For MY Ideal Client:

Instead of saying “Here’s how to write better captions.”​
​I’ll say: “If your posts are landing with zero engagement and you’re wondering if anyone’s even listening, here’s why.”

​

For YOUR Ideal Client (Wedding Photographer):

Instead of: “I specialize in modern wedding photography.”

Say: “Your wedding photos should make you feel like the most beautiful version of yourself—without awkward poses or fake smiles.”

​

2️⃣ Give Them Permission to Dream Bigger

Deep down, your dream client wants more:

• Premium clients.
• Higher prices.
• A business that feels effortless.

But she’s scared. Scared it’s greedy. Scared it’s unrealistic. Scared it’s not for her.

Your content needs to say:
​"You’re allowed to want this. Not only is it possible—it’s yours for the taking."

3️⃣ Reveal What’s Really Holding Them Back

Map Out Their Transformation

Your audience isn’t just looking for solutions—they’re looking for someone to guide them.

Your content needs to:

• Show them why they’re stuck.
• Explain why their current approach isn’t working.
• Offer a clear, compelling path forward.

This is where your High Differentiation Value comes in.

​
Your unique blend of skills, perspectives, and experiences that only you bring to the table.

When you articulate that clearly?

Your audience stops scrolling and starts saying:

“She’s the one I’ve been waiting for.”

Right now, you may think your problem is your pricing, audience size, or even your consistency. (hopefully not though, if you've actually read this far! ;) )

But I know the truth:
​​
It’s your messaging.
It’s your strategy.
It’s how you're showing up.

My job is to gently reveal the real issue and show you why the quick fixes you’ve been chasing haven’t worked.

Skipped past all that?

Your Secret Weapon: ✨High Differentiation Value✨

The reason their content converts and yours doesn’t?
​​
They’ve leaned fully into their high differentiation value—their unique blend of skills, perspectives, and experiences that no one else can replicate.

You have that too.

Your High Differentiation Value is your onlyness factor.

👉 But it’s not enough to have it.

You need to communicate it.

When you lean into your HDV and let it shape your messaging, your audience doesn’t just see you.

They choose you.

Action Steps to Start Today

If you’re ready to stop guessing and start converting, here’s what to do:

1️⃣ Identify their #1 frustration. What keeps them up at night? Be specific.
2️⃣ Map out the quick fixes they’ve tried. Why haven’t they worked?
3️⃣ Show them the real solution. Speak directly to the deeper problem they’re avoiding.
4️⃣ Use their language. Skip the generic “overwhelm” or “spinning wheels.” Talk like you’re sitting across from them, having a sneaky caffeine-fix at 2:34pm on a Saturday.

​

It’s Time to Stop Guessing

This isn’t about creating more content.
It’s about creating the right content.

✨ Content that validates.
✨ Content that connects.
✨ Content that converts.

The right content—the kind that makes your audience think:
​“Oh my gosh, she gets me!”

The Signature Content Series will help you do just that (and more!).

In this 3-month program, we’ll:​
✔️ Uncover your High Differentiation Value.
✔️ Map out your audience’s journey.
✔️ Build a messaging system that connects and converts.

Remember, you don’t need to:
❌ Chase trends.
❌ Lower your prices.
❌ Build a massive audience.

You just need to show up as the expert you already are and turn your content into the connection your audience has been waiting for.

And I’m here to help you do exactly that.

💥 15 Founding Member Spots Are Open! 💥

If you’re ready to stop wondering “What am I doing wrong?” and start building a content strategy that works for you, now’s the time.

Spots are limited—and this program will transform how you approach content forever.

And as my VIP, I'll be personally reviewing your application (it's only 6 questions, so expect it to take you around 5 minutes!) within 48 business hours.

And if we're a fit, I'll be in touch with your secret VIP checkout link before anyone else so you can secure your spot.

Apply now → jamiejohansson.com/signature-content-series​

Although the live cohort is starting in January (only 8 weeks away, btw!), we're going to get personal for your business with onboarding strategy calls, masterclasses and live coaching through December.

I'm so excited to get to know you and your business better!

Got Q's? You know what to do: hit reply.

Your audience doesn’t need more tips. They need a leader.

This is your moment to step into that role.
Let’s make it happen.

Rooting for YOU!

.. always! Want to listen to this drop on the go? ​Click here to listen now!​ If this drop sparks questions for your biz, just hit reply! ​ ​P.S. As a VIP, feel free to ask specific questions about your business. Weekly drops may include your personalized answer or Loom video response! Keep it aligned with topics I cover—business and content strategy, brand messaging, or client attraction—to ensure I can support you and other VIP's best. Talk soon, Jamie ​Website | Instagram | YouTube | Podcast​ PS. Missed the last drop? Tune in here to listen to 'Need Clarity on What Content Attracts Ready-to-Buy Clients? How to Make Your Content Hit Home Every Time with an Authority Blueprint'

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