Hey, Reader

Hello, hello! It’s day two of my 5 Days of Deals, and today we’re cutting through the noise to get to the heart of what’s really missing in your brand: clarity.

Let's show you exactly how today's offer really works in a loom walk-through.

(Ps. You CAN watch it at up to 2.5 x speed but I'm all for giving you the value, iykyk!)

​[watch today's loom video to see BIA in action!]​

No Canva template or vibey photoshoot can make up for a brand that lacks focus—because clarity isn’t optional if you want to:

• Stop your dream client mid-scroll and make her say, “Finally, someone gets it.”
• Build offers that resonate deeply, without second-guessing if you’re speaking to the right audience.
• Create a brand that works harder than you do.

Here’s why clarity is your golden ticket: It’s not just about what you sell. It’s about how you make your dream client feel. When she sees your content, emails, or offers, does she feel understood? Does she believe you have the solution she’s been searching for? If not, you’re leaving money and impact on the table.

Cue today’s deal:

The Brand Identity Architect (BIA) – Now Only £67

​[watch today's loom video to see BIA in action!]​

BIA is your shortcut to:

• Building a deep, specific audience profile—beyond generic demographics.
• Defining your brand identity and voice so every word feels on point.
• Crafting offers that are a "heck yes" for your ideal client, every time.

This is for you if:

• You’re done with guessing what your audience wants and ready to KNOW what speaks to her.
• You’re struggling to translate your ideas into content and offers that feel magnetic.
• You want to build a brand that stands out not by shouting louder, but by speaking with more depth.

In today’s loom video, I’m walking you through exactly how BIA works—showing you the backend of this tool in action. From creating your audience profile to defining the emotional desires that make your dream client choose you, BIA simplifies the overwhelming and makes clarity accessible.

Here’s the thing: Your dream client isn’t looking for another cookie-cutter solution. She’s craving specificity. She wants to feel seen, understood, and confident that you are the one who can deliver the transformation she needs.

Clarity in your brand messaging makes that happen.

BIA will:

1. Map out your dream client’s struggles, desires, and catalyst moments.
2. Help you articulate your brand’s personality, tone, and promise.
3. Guide you to create offers that solve real problems, not just “nice-to-haves.”

Why this matters:

Without clarity, your brand risks feeling like background chatter in a noisy marketplace. With clarity, you become the go-to expert, creating a brand that feels like a homecoming for your audience and a megaphone for your message.

Today, you can grab BIA for just £67 (whopping BESTPRICEEVER % off its future launch price of £197).

But hurry—this presell offer is only available for the next 24 hours.

​[watch today's loom video to see BIA in action!]​

Let’s build a brand that makes your dream client stop, lean in, and say, “This is exactly what I’ve been looking for.”

​Grab BIA Here!

See you tomorrow for Day 3 of deals—hint: it’s the let's-coach-and-coffee-every-week one!