Want to listen to this drop on the go? ​Click here to listen now!​ If this drop sparks questions for your biz, just hit reply!​ ​P.S. As a VIP, feel free ask specific questions about your business. Weekly drops may include a personalized answer or Loom video response! Keep it aligned with topics I cover—business strategy, brand messaging, or client attraction—to ensure I can support you best.

Hey Reader,

✨ Ready to Stop Being Just “An Option”?

You'll want to *star* this drop so you can read every line.
​Hit reply and let me know when it clicked for your biz and what you're doing next bc. of it.

You didn’t start this business to be someone’s backup plan.

To compete for scraps of attention.
To settle for “maybe later” clients who never actually buy.

You started this because you’re here to lead.
To be the only option for the right people.

The one who stops the scroll, makes your dream clients lean in and think,
​“I need this NOW.” 💥

But if your DMs are filled with:
💬 “I love your content!”​
…but your sales feel flat, something’s not clicking.

And here’s the kicker:
It’s not because you’re not good at what you do.
It’s because your messaging is positioning you as an option—not the option.

Let’s talk about why.

​

The Big Misconception About Trust

Most experts will tell you: “Build trust, and the sales will roll in.”

And sure, trust is important.
​But here’s what they don’t tell you:

👉 Trust gets you noticed.
✨ Alignment? ✨ That makes you unforgettable.

Trust says:​
​"She’s smart. She knows her stuff.”

Alignment says:​
​"She gets me. She’s the one I need.”

​

Where Most People Get It Wrong

If your messaging stops at “build trust,” you’ll keep getting:

• The DM love notes that don’t translate to conversions.
• The lukewarm “I’ll think about it” responses that leave you hanging.
• The followers who cheer you on from the sidelines but never buy.

Why?
​Because trust isn’t the finish line.

Trust makes your audience like you.
​Alignment makes them buy from you.

​

So, What’s Alignment Really About?

Alignment isn’t just saying, “I see your problem.”​
It’s saying, “I see YOU.” 👀

It’s when your words feel so in tune with her experience, it’s like you’re holding up a mirror to her world.

Here’s the shift:​
You’re not just explaining her pain.
You’re showing her she’s not alone in it—and there’s a way out.

​

Trust vs. Alignment: The Example That Changes Everything

Let’s say you’re a health coach, and your client is drowning in stress.

💬 Trust sounds like this:​
“I know you’re overwhelmed and exhausted.”

✨ Alignment says:​
“You’ve been telling yourself,
​‘If I can just get through this week, I’ll rest.’​
Except the week never ends.
Now it’s 2 a.m., and you’re Googling why your hair is falling out.”

Do you feel the difference?

Trust says,​
​"I understand your problem."

Alignment says,​
​"I understand YOU."

When she feels that seen, action becomes inevitable. 💳

​

What Happens When You Align Your Messaging?

✨ She doesn’t just notice you—she chooses you.
✨ Your audience stops hesitating and starts trusting themselves enough to say yes.​
✨ Your sales stop feeling like a guessing game and start flowing with clarity and confidence.

Because alignment doesn’t just build trust.
It creates connection. And connection is what sells.

💬 Let’s get real: What’s keeping your dream clients from saying “HELL YES!” instead of just lurking? Tap your answer below ! 1️⃣ “Clarity—my messaging feels like a guessing game.” 🤔 (It’s like I’m trying to explain my offer, but it’s just not landing…) 2️⃣ “Alignment—my words aren’t reflecting their experience.” 🤷‍♀️ (I’m speaking to their pain points, but it’s not making them feel seen.) 3️⃣ “Consistency—I don’t know what to say next.” 🌀 (I’m stuck in a cycle of writer’s block and posting for the sake of it.) 4️⃣ “Confidence—I second-guess everything.” 😬 (What if my messaging is boring? What if it’s too much? What if…?) 5️⃣ “A Strategy—nothing feels connected or intentional.” 🤯 (I’ve got ideas, but no roadmap to make them actually work.) 6️⃣ “All of the above—HELP!” 🙈 (*I’m throwing spaghetti at the wall, hoping something will stick, but it’s a *mess.**)

How to Stop Being Just “An Option”

If you’re tired of being overlooked, here’s your first step:

Shift your focus from trust to alignment.
💡 Stop aiming for, “She gets it.”​
🎯 Start creating, “She gets me.”

Trust is the door.
Alignment is the key that opens it.

And that’s how you move from being just an option…
…to being the only option.

​

The Magic of Alignment: Safe, Seen, and Sold

Let’s get into the real reason alignment works.

When your messaging mirrors her lived experience, it’s not just about feeling seen.
It’s about creating a space where she feels safe. 💛

Safe enough to believe in herself.
Safe enough to trust the transformation you’re promising.
Safe enough to take the leap and hit buy now.

Because here’s the truth:
Your dream client isn’t doubting your offer.
She’s doubting herself.

Let me explain:

She’s been burned before.
She’s tried the courses, the strategies, the downloads.
And every time something didn’t work, it felt like proof.

Proof that:
💭 She’s not ready.
💭 She’s not capable.
💭 She’ll never get what she wants.

Your job?​
To rewrite that story.

​

Trust + Alignment = Belief Shift

When alignment is woven into your messaging, your words stop sounding like sales pitches.

They sound like:
✨ Reassurance that she’s not alone.
✨ Permission to believe she can have what she truly wants.
✨ A bridge from where she is to where she wants to be.

And that’s when the magic happens. ✨

---

The Branding Photographer Example (This Will Hit)

Let’s break it down with the photographer example again:

💬 Your ideal client says she needs “updated headshots.”

Trust messaging:​
“I’ll deliver stunning photos with perfect lighting and professional editing.”

Aligned messaging:​
“You’re staring at outdated photos of yourself, seeing someone who feels small and stuck—lightyears away from the powerhouse you’ve become.

You’ve worked so hard to elevate your brand, refine your messaging, and land bigger clients.
But every time you glance at your website, you feel a disconnect.

It’s not just about getting new photos.
It’s about telling the story of who you are now—and where you’re going next.”

This isn’t about offering headshots.
It’s about offering alignment.

Alignment that says:
💛 Hell yes. That’s me.​
💛 That’s the story I want my brand to tell.​
💛 This feels right.

---

What Sets You Apart? Your Messaging.

There are thousands of photographers, health coaches, and business strategists out there who can promise good work.

Great photos. Transformative plans. Solutions that “work.”

But here’s the thing:
Good work isn’t what makes you unforgettable.
✨ It’s how you say it. ✨

Your messaging isn’t just about solving a problem.
It’s about reflecting her deepest fears, desires, and dreams—before she’s even said them out loud.

Yada-yada, that all sounds great, Jamie...

and I really super-appreciate the level of depth you always go into to help me break through with my own messaging

But srsly - how does this apply to me and how do I actually do it?

Glad you asked, friend! :)

​

Let’s Talk About Your Messaging Bank (or why you need it. Like, yesterday!)

If your messaging feels scattered or surface-level, it’s not you.

It's not bc. your audience isn't interested.

It’s your process.

Let me ask you this:
💭 How many times have you sat down to write a post or an email and thought,
​"What do I even say?"

💭 Or maybe you’ve poured your heart into content, hit publish, and then… crickets.

But when you have a Messaging Bank, everything changes.

Imagine walking into every caption, email, or launch with:
✨ Power Statements that make her stop scrolling and reread.
✨ Objection Responses that dismantle her doubts with empathy and confidence.
✨ Content Prompts that keep your message fresh, sharp, and irresistible.

No more guesswork.
No more staring at the blinking cursor.
Just consistent, aligned messaging that does the heavy lifting for you.

​

What’s a Messaging Bank? (And Why It’s a Game-Changer)

A Messaging Bank is your secret weapon—a curated vault of scroll-stopping statements, juicy content prompts, and rock-solid responses to client doubts.

It’s like having your greatest hits playlist on demand 🎵—except instead of bangers, it’s filled with:

✨ Power Statements​
Think lines so sharp and specific, they make your audience stop scrolling, reread, and think, “Damn, she’s in my head.”

✨ Objection Responses​
Let’s be real: Your audience has doubts—what if this doesn’t work? What if I’m not ready? Your Messaging Bank equips you with empathetic, no-BS ways to gently dismantle those “buts” and make yes feel safe.

✨ Content Prompts​
You know those days when inspiration feels like it’s on vacation? With prompts tailored to your unique audience, you’ll never run out of fresh, high-converting ideas that resonate deeply.

​

Why This Matters for You

If you’ve ever:

• Struggled to explain your offer without overloading with info 🤯
• Repeated yourself so much you worried you sounded boring 💤
• Wondered why your amazing content isn’t turning into sales 😩

…it’s not you—it’s your messaging process.

✨ Without a Messaging Bank:
You’re starting from scratch every time you write, relying on inspiration that doesn’t always show up.

✨ With a Messaging Bank:
You’re walking into every post, email, or pitch armed with:
💛 Clarity that stops the scroll.
💛 Confidence that dismantles objections.
💛 Consistency that makes you the only option.

​

Imagine This: Your Messaging Bank in Action

Let’s break it down:

You’re a branding photographer.​
You’ve heard every client say, “I need updated headshots.”
But you know the real story behind those words.

With a Messaging Bank, you’ll have:
💬 A Power Statement​
“Your brand deserves photos that feel like you—authentic, polished, and impossible to ignore.”

🤔 An Objection Response​
“Worked with a photographer before who didn’t ‘get it’? You’re not alone. That’s why I start every session by diving into your story. Because this isn’t just about pretty pictures—it’s about making your brand unforgettable.”

📄 A Content Prompt​
“The three biggest reasons your website images aren’t converting (and how to fix them).”

See how that shifts your messaging from “nice” to need-this-now?

Now imagine you’re:

• A business coach breaking your clients out of the feast-and-famine cycle.
• A health coach guiding burnt-out professionals toward balance.

Whatever your expertise, the Messaging Bank isn’t just helpful—it’s essential.

​

How You Get Your Messaging Bank (and More)

Inside the Signature Content Series, we’ll not only create your Messaging Bank—we’ll build an entire system around it.

Here’s what you’ll get as a founding member:
✨ Your Authority Blueprint​
We’ll map out your unique messaging framework to align deeply with your dream client’s lived experience.

✨ The Messaging Bank​
Your personal vault of power statements, objection responses, and content prompts, designed to make your messaging effortless and irresistible.

✨ Content That Converts​
We’ll show you how to turn your Messaging Bank into scroll-stopping posts, campaigns, and emails that consistently sell out your offers.

✨ Live Masterclasses in December​
Get a head start with three value-packed sessions to refine your messaging and create clarity before the new year even begins.

✨ Exclusive Coaching for Founding Members​
Take these insights and apply them directly to your business with live group coaching in January.

​

Black Friday Bonus: The Best Deal You’ll Get All Year 🎯

Here’s the thing: Founding members get the Signature Content Series at a fraction of the full price.

Right now, you can apply for priority access to lock in:
🎯 30% OFF the full £297 live cohort price—yours for just £197.

This is the lowest price it’ll ever be— (after the January live cohort, aka. your opportunity to shape SCS into exactly what you need, it'll be refined and re-launched at £997 - with your lifetime access included, ofc.)

SAY NO MORE! I'M APPLYING RN >>

And you’ll also get priority access to exclusive Black Friday bonuses designed to elevate your business even further.

​

This Is Your Bridge (Don’t Wait to Cross It)

You don’t need to chase trends, underprice your offers, or burn out trying to grow your audience to make sales.

You just need words that reflect your authority, align with your audience, and position you as the only option.

And that’s exactly what we create together in the Signature Content Series.

Apply now to lock in your Black Friday deal and become unforgettable.​
​👉 jamiejohansson.com/signature-content-series​

​

Your Next Step: Stop Being an Option

Let’s make your messaging so magnetic, it doesn’t just land—it converts.

If you’re ready to:
✨ Show up as the only choice for your dream clients.
✨ Build messaging that feels effortless and effective.
✨ Start 2025 with clarity, confidence, and sales that feel aligned...

...then the Signature Content Series is your next step.

Black Friday priority access is open now—only 15 founding spots available.
🎯 jamiejohansson.com/signature-content-series​

​

Keep at it, and remember, I’m here rooting for you every step of the way ...

.. always! Want to listen to this drop on the go? ​Click here to listen now!​ If this drop sparks questions for your biz, just hit reply! ​ ​P.S. As a VIP, feel free to ask specific questions about your business. Weekly drops may include your personalized answer or Loom video response! Keep it aligned with topics I cover—business and content strategy, brand messaging, or client attraction—to ensure I can support you and other VIP's best. Talk soon, Jamie ​Website | Instagram | YouTube | Podcast​ PS. Missed the last drop? Tune in here to the October Business Recap: Audience-Driven Offer Building, Sales Strategy Tweaks (+BTS of My New Content Tool!))

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