Hey friend!

Let’s get real for a second, Reader: creating content can feel like a never-ending time-suck.

And as a heads up: at the bottom of this email is a free guide (The Authentic Content Fix) I just made to help create content aligned with your business

- and my personal fave AI prompts for creating authentic content for your business, fast.

You’re working hard to stay consistent, show up for your audience, and grow your business, but somehow...

it feels like you’re stuck in the same cycle. Lots of work, little payoff.

I’ve been there. And I’ve learned some hard truths along the way—truths that completely shifted how I approach content creation.

If you’re feeling stuck, overwhelmed, or just plain frustrated, here are 3 BIG reasons your content strategy is wasting time (and how to fix it).

1. You’re Creating Without a Clear Business Vision.

Content is the voice of your business, and if you’re not clear on your vision, your content is going to reflect that lack of clarity.

You can post every day, but if what you’re saying doesn’t tie back to the why behind your business, it won’t resonate with your audience.

Here’s the fix:
Take a step back and clarify your business vision. Ask yourself:

Who are you serving?
How do you serve them?
What transformation do you help them achieve?

When you have a clear vision, your content starts to have purpose. It’s not just about posting to stay visible—

It’s about building trust, speaking to the right people, and guiding them toward a solution only you provide.

2. You’re Missing Content Pillars.

Ever feel like you’re posting about a million different things and none of it ties together? That’s a sign you’re missing your content pillars.

These are the 3-5 core themes that keep your messaging aligned with your business vision. Without them, your content is scattered—and your audience is confused.

Here’s the fix:
Define your 3-5 key content pillars. These should reflect your business vision and the value you offer your audience. For example:

Time Management: Helping creatives manage time more effectively.
Business Growth: Teaching systems that lead to sustainable growth.
Mindset: Overcoming overwhelm and adopting a CEO mindset.

Every piece of content should tie back to one of these pillars, giving you a clear structure and making content creation so much easier.

3. You’re Not Batching Your Content.

Look, we all want to show up consistently, but creating content day by day?

That’s the fastest way to burn out. If you’re feeling like you’re constantly scrambling to create something new, it’s time to start batching.

Batching allows you to sit down for a few focused hours and knock out your content for the week—or even the month—in one go.

It’s a game-changer for anyone who wants to stay ahead without the daily stress.

Here’s the fix:
Set aside 2-3 hours each week to batch-create content. Focus on one of your content pillars and create multiple pieces around that theme.

You’ll be amazed at how much you can get done in a short amount of time when you’re not switching gears every day.

Ready to Stop Wasting Time, Reader?

I’ve made a guide that will help you create authentic, high-quality content for your business without the overwhelm.

It’s called the Authentic Content Fix, and it’s designed to give you a step-by-step process to:

Align your content with your business vision.
Define your content pillars.
Batch and repurpose your content, so you’re not starting from scratch every day.
My BEST AI Prompts to repurpose your main content into seo-rich blog posts, social media scripts, b-roll reels, newsletters, carousels and so much more!

It’s free, and it’s packed with strategies that will save you hours each week.

[Snag the guide here] <<